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Platinum Web Services

Hospitality website design & digital marketing

Your guest experience starts before they arrive.

Bring your property's experience online with a website that captures its character, helps guests find what they need, and makes booking a stay, reserving a table, or planning an event feel effortless.

Glass-walled private dining room with a botanical mural, drum pendant lights, and a round table with velvet chairs, seen from the adjoining restaurant
Property photograph · Cambria Hotel Detroit Downtown

Experience with the places people choose to spend their time.

From hotel properties to restaurants and event destinations, our work brings together atmosphere, practical information, and clear paths to action.

  • Hotel properties
  • Restaurants
  • Event destinations

Recent work includes the website for Cambria Hotel Detroit Downtown (opens in a new tab).

Guest journeys

Different guests. Different reasons to choose you.

Explore how a clear website connects each audience with the information and next step they need.

Overnight Stays

Champagne bottle chilling in an ice bucket beside carafes of orange and red juice on a sunny rooftop terrace
Atmospheric property imagery: rooftop terrace beverage service · Cambria Hotel Detroit Downtown
  1. Step 1Explore the property
  2. Step 2Review rooms and amenities
  3. Step 3Continue to booking

Help prospective guests understand the property, compare their options, and reach the appropriate booking system.

Illustrative guest journey

StayRooms & amenities
  • Room types and views
  • Amenities and parking
  • Policies and check-in

Preview only. No booking or reservation is made, and no information is collected.

Dining & Experiences

Sliced tomahawk ribeye with whipped potatoes and a creamy sauce on a white platter, with wine and water glasses on marble
Property photograph: plated dinner service · Cambria Hotel Detroit Downtown
  1. Step 1Discover the experience
  2. Step 2View menus or event details
  3. Step 3Continue to reservations or tickets

Give guests a clear picture of the experience and a direct route to the relevant reservation or ticketing destination.

Illustrative guest journey

DineMenus & experiences
  • Dinner menu
  • Brunch and seasonal events
  • Hours and location

Preview only. No booking or reservation is made, and no information is collected.

Meetings & Celebrations

Event table set with a wine glass, champagne flute, and water glass beside a centerpiece of white roses, hydrangeas, and palm fronds
Property photograph: event table setting · Cambria Hotel Detroit Downtown
  1. Step 1Explore the venue
  2. Step 2Review spaces and capabilities
  3. Step 3Submit an event inquiry

Help planners assess the fit and provide the details your team needs to respond.

Illustrative guest journey

GatherSpaces & capabilities
  • Event spaces and capacities
  • Catering and A/V
  • Planning timeline

Preview only. No booking or reservation is made, and no information is collected.

The challenge

A beautiful property needs more than a beautiful homepage.

  1. Capture the atmosphere.

    Guests should understand what makes your property worth choosing through photography, clear positioning, and a consistent visual identity.

  2. Make the next step obvious.

    Rooms, menus, amenities, parking, reservations, and event details should be easy to find—especially on a phone.

  3. Connect your different experiences.

    Your hotel, dining outlets, meeting spaces, and special events should feel connected without making guests search for the right destination.

Hospitality solutions

Built around how guests discover, decide, and book.

We shape the engagement around your property, your existing systems, and the experiences you want guests to discover.

Website

Website Design & Booking Paths

Property presentation, room and amenity pages, menus, reservation links, booking-engine connections, and event inquiries—all organized around the guest's next step.

Visibility

Search & AI Readiness

Clear property information, useful destination content, technical SEO, appropriate structured data, and consistent business details that help search engines and automated systems understand your offering.

Campaigns

Paid Search & Campaign Pages

Focused campaigns and relevant landing pages for stays, dining experiences, weddings, meetings, and seasonal offers.

Ongoing

Reputation & Ongoing Support

Review-response processes, consistent business listings, content updates, maintenance, and agreed conversion tracking.

Services and integrations are selected and scoped around your operation. Not every engagement includes every service.

How we work

A clear plan for your property.

For branded properties, the approach must account for applicable brand requirements, approved content, and existing booking systems.

  1. 01

    Understand the operation

    We review your audiences, outlets, existing systems, brand requirements, and business priorities.

  2. 02

    Map the guest experience

    We plan content, navigation, booking destinations, and inquiry paths around how guests make decisions.

  3. 03

    Design, build, and connect

    We create the website and implement the functionality and integrations agreed in your project scope.

  4. 04

    Launch and support

    We verify key guest journeys, configure agreed measurement, and define ongoing support responsibilities.

FAQ

Before we discuss your property.

See website design pricing for a starting reference.

Can you work alongside our hotel brand’s existing website?

Often, yes. A property website can complement a brand website, subject to the brand’s policies, the permissions available to your property, and the agreed project scope. We review those requirements with you before planning anything.

Can you connect our booking engine or restaurant reservation platform?

Supported links, embeds, and integrations depend on the platform, the access available to us, and its technical requirements. We confirm compatibility during scoping, before it becomes part of the plan.

Can one website cover our hotel, restaurants, and event spaces?

Yes. A connected website can give each offering its own clear path—stays, dining, and events—while keeping one consistent property identity.

Can our team update menus, offers, and event information?

Editing capabilities and workflows are chosen around the platform and how your team works, so the people who manage menus and offers can keep them current.

How do you measure booking clicks and event inquiries?

These are different measurements. Outbound booking clicks show that a guest left your website for the booking or reservation platform. Successful inquiry submissions show that an event or contact form was completed on your site.

Completed reservations happen on the booking platform, so attributing them depends on that platform, its cross-domain tracking capabilities, consent requirements, and the access available. We agree on what will be measured during scoping.

What determines the project price?

Pricing depends on the number of properties and outlets, content, design requirements, functionality, integrations, and any ongoing services. Our website design pricing provides a starting reference.

Give guests a better reason to choose your property.

Tell us about your hotel, restaurant, or venue. We'll review your current website, guest journeys, and priorities, then recommend a scope that fits your operation.